(Photo : Getty Images/Giuseppe Cacace AFP) Gucci has announced a partnership with Dover Street Market. The Italian fashion house will launch pop-up shops at all four of the concept store locations - which are located are in New York, London, Tokyo and Beijing.
Gucci has announced a partnership with Dover Street Market. The Italian fashion house will launch pop-up shops at all four of the concept store locations — which are located are in New York, London, Tokyo and Beijing.
"It seemed very new to me. I think [Alessandro Michele] will be influencing fashion a lot. It's a revolution in terms of Gucci. I think he's really in tune with what's happening," Adrian Joffe, chief executive officer of Dover Street Market andComme des Garçons International, told WWD about the brand's new creative director.
"We're always really open to working with people who have great creativity and a strong vision. It goes with our spirit of telling stories and having something new to say. When I believe in something, I take it as far as I can," Joffe said.
Previously, Dover Street Market has previously hosted many other luxury brands, including Céline, Prada and Saint Laurent.
"Bigger is not necessarily better for us, and I think they appreciate this challenge," Joffe told WWD about hosting shop-in-shops at the same place as these established fashion brands. "There's no point doing the same corporate image. The point is to give them a chance to express themselves in a different way."
Rei Kawakubo and Joffe opened the original market location on London's Dover Street back in 2004.
"We were enthusiastic when Dover Street Market approached us with the idea of this global collaboration, which is emblematic of our new vision for Gucci," Marco Bizzarri, president and ceo of Gucci, said.
Bizzarri added that there are only a few comparable "contemporary backdrops for fashion in the world today" and that "building unique and exciting collaborations with selected specialty stores is a new page at Gucci."
No comments:
Post a Comment