Research and Markets: Handbags Market in India 2015-2019

The handbags market in India, in terms of revenue and volume, to grow at a CAGR of 19.2% and 15.1%, respectively, over the period 2014-2019.

The Handbags market in India can be segmented into four: totes, shoulder bags, purses and wallets, satchels and saddles. The purses and wallets was the largest segment in terms of both revenue and volume, accounting for 34.8% and 35.4% share of the market.

The report, the Handbags Market in India 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the landscape of the handbags market in India and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

As of 2014, India had around 110 million social media users, and is poised to overtake the US in the near future. Many manufacturers and retailers use social networking sites to gain marketing and sales advantage over their rivals. Retailers come up with innovative ways to influence consumers' purchase decisions, such as social shopping and social commerce. Da Milano, one of the early adopters of social media marketing, created a Send Diwali Greetings app that was built to send greetings via facebook.

According to the report, urban consumers contribute to a large part of the sales of handbags in India as they are brand conscious and prone to impulse buying because they have high disposable income. As income rises, consumption patterns also shift in favor of organized retail formats that offer lifestyle and entertainment enhancements. These consumers also have access to many channels of advertising and communication, and often search multiple retail channels to make purchase decisions. Many of them have little time at their disposal and prefer shopping through the Internet.

Further, the report states that a significant challenge faced by vendors is the continued competition from the unorganized sector.

Key vendors

- Baggit

- Bagzone Lifestyles (Lavie)

- DA MILANO LEATHERS (Da Milano)

- Hidesign

- Holii Accessories

- Ladida

- Sumitsu Apparel (Lino Perros)

- Unico Retail (Peperone)

- VIP INDUSTRIES (CAPRESE)

Other prominent vendors

- ADMIS

- Alessia 74

- Anekaant Design

- Anges Bags

- Blue & Blues

- Bhamini Fashion

- Calonge Group

- Deeya International

- Giordano Fashions

- Home Heart India

- Intouch Leather House India (Esbeda)

- Kara Bags

- KMB Group (Covo)

- Kara Bags

- MANGO Bags

- Phive Rivers

- The House of Tara

- Veda Lifestyle

Luxury foreign handbag vendors in India

- Burberry

- Chanel

- Christian Dior

- OTB Group (Diesel)

- Ermenegildo Zegna

- Etro

- Gucci

- Hermes

- Hugo Bos

- Jimmy Choo

- Just Cavali

- LVMH

- Paul Smith

- Tod's

- Tumi

Key questions answered in this report

- What will the market size be in 2019 and what will the growth rate be?

- What are the key Market trends?

- What is driving this market?

- What are the challenges to market growth?

- Who are the key vendors in this market space?

- What are the market opportunities and threats faced by the key vendors?

- What are the strengths and weaknesses of the key vendors?