Chanel sold $12.3 billion last year, outperforming Gucci

According to foreign media reports, on June 18, French local time, luxury brand Chanel released its 2019 financial report. During the reporting period, Chanel achieved sales of 12.3 billion US dollars, an increase of 13% year-on-year; operating profit reached 3.5 billion US dollars, an increase of 16.6% year-on-year; operating profit rate rose from 27% to 28.5%. This is the first transcript of Chanel since the death of Karl Lagerfeld, the former artistic director of the brand, and the appointment of new artistic director Virginie Viard. Compared with the 10.5% growth rate of revenue in 2018, Chanel's performance in 2019 has not been affected by personnel changes.

Chanel is one of the global luxury brands that keeps pace with LV, Gucci and others, and is famous for tweed suits, quilted handbags and perfume No. 5. Chanel is an unlisted company that has no obligation to disclose performance, but has released its annual results since 2018. According to estimates by Bernstein Research, Chanel's performance in 2019 makes it the second-ranked luxury brand in the luxury market. The first place is LVMH Group's LV, with 2019 sales of $12.9 billion. The third place is Gucci under the Kering Group, with 2019 sales of 10.7 billion US dollars.

Chanel did not disclose the sales of its single products, but pointed out that its clothing is the best performing product line last year, and the revenue of clothing has achieved a 28% growth last year. In terms of regions, Chanel’s sales in the Asia-Pacific market increased by 14.7% last year to US$5.43 billion; the growth rate in the European market slowed down, and revenue increased by 5.9% year-on-year to US$4.53 billion; sales in the American market increased by 9.7 year-on-year % To 2.31 billion US dollars.

The outbreak of the new coronary pneumonia epidemic in 2020 also impacted Chanel's performance. Chanel Chief Financial Officer Philippe Blondiaux said that due to the epidemic, the company's revenue and profits will fall sharply in 2020, and it will be very difficult for the luxury industry in the next 18-24 months.

Like other luxury brands, affected by the epidemic, Chanel temporarily closed its stores after the outbreak. Philippe Blondiaux said that up to now about 85% of Chanel's stores have reopened, and sales in the Chinese market have rebounded by more than 100% in a few weeks, but it is still not enough to make up for Chanel's loss in international business. The immigration restrictions imposed by many countries have caused Chanel's tax-free business to lose a large number of international tourists and consumers.

Luxury brands in the Korean collective price increase LV, Chanel, Dior are listed

Since the 1st of this month, luxury brands such as bags, watches and jewellery have raised their prices in the Korean market. Many of them have not increased their prices in South Korea for the first time this year. Why do luxury brands want to raise prices in South Korea collectively?
From November 1st, the French luxury brand Louis Vuitton has raised the price of its popular bags in Korea by 4% to 7%. This is another price increase after Louis Vuitton lowered the price of some products by 3% in April this year. The brand has had three price increases last year.
Chanel has also raised the price of a number of popular handbags since this month, with an increase of 3% to 13%. It is understood that this is the fourth price increase for Chanel this year. In March of this year, Chanel raised the price of 462 kinds of products such as jewellery and watches in Korea. In addition, other international luxury brands such as Cartier, Dior and Bulgari are also planning to raise their prices in Korea this month.

I am now in the luxury brand street in Gangnam District, Seoul. Just now we visited several brand stores here and found that many brand-name bags with a price increase of about 10%, the current price is reduced, it is more expensive than last month. About 3,000-5,000 yuan. Moreover, many brands of hot-selling products have been sold out, and need to be booked in advance, and some products are not even able to determine the arrival date.

Some sales people said that after the price increase information was announced last month, many consumers rushed to the price increase to queue up for purchase. In addition to the hot sale, many other models were out of stock.

Some brands said that the price increase was due to rising production costs and exchange rate changes. In the first half of this year, the won depreciated against the US dollar by 3.7%. In addition to the depreciation of the Korean won, the high-priced strategy of luxury brands in the Korean market is also the main reason for price increases.

According to the survey, the average selling price of luxury goods in Korea last year was 14% higher than the international average. Although luxury brand prices are high in Korea, sales continue to rise. Second-hand luxury goods to start Raiders: second-hand Chanel CF reasonable price can also be a surprise!

In South Korea, women between the ages of 25 and 55 have almost one brand-name bag, and the middle- and high-income women's group has promoted the expansion of the Korean luxury market. According to sales data from a department store in South Korea, the total sales of luxury brands entering the department store from January to September this year increased by 24% over the same period last year.

It is understood that the major luxury goods stores in Korea's duty-free shops are also within the scope of this price increase. Considering that many tourists to Korea are shopping, the price increase of luxury goods in Korea may weaken South Korea's tourism competitiveness. Here, we also reminded Korean tourists to pay attention to the adjustment of the price of goods when shopping, and shop around.

Second-hand luxury goods to start Raiders: second-hand Chanel CF reasonable price can also be a surprise!

"Middle Ages" is second-hand, not like many people say that it is a long time, relatively old models. In the Middle Ages, it has become an extremely mature industry in Japan. Whether it is medieval audio-visual products, medieval furniture, or medieval cars and medieval luxury goods, there are relatively sound trading systems and trading venues. You will also choose to go to Japan to buy medieval/second-hand bags.

However, due to the decline in the consumption of luxury goods in Japan, the Japanese medieval market has basically no new models in recent years. Coupled with air tickets, there is no advantage in price. In fact, there are a lot of LV second-hand bags with new color and beautiful price in China, which is not necessary for going abroad.

Chanel's classic classic style flap can be given ★ ★ ★ ★ ★. The shape of the bag is a regular rectangle with a clamshell design. The buckle is a double C logo. There is an open patch pocket on the back. The length of the shoulder strap is not adjustable, but it has a single chain shoulder and a double chain shoulder/hand strap. In fact, it seems that there is nothing special about taking apart the elements on the bag. For example, the rhombic is an ordinary plaid. The double C buckle is also made of simple metal. There are no extra accessories. The shoulder strap is a chain and leather. Other big names have introduced similar handbags, but none of them can surpass CF. As one of the brand's highest premium luxury brands, Chanel has been very cautious about image maintenance.

Preservation can also be given to ★ ★ ★ ★ ★, Chanel Classic Flap series is recognized as a value-added model, but the degree of preservation will vary according to color, size, material, plaid, metal parts. The most value-for-money style is the black medium caviar leather plaid gold buckle.

According to the size, the level of protection from high to low is: medium (classic) > mini number > large > small

According to the material, the level of protection from high to low is: caviar, cowhide > sheepskin > patent leather > other special materials

The most preserved color is black, the most preserved plaid is the classic plaid, and the gold buckle is heavier than the silver buckle.

I bought a second-hand CF and even if I want to change hands, I won’t lose a lot.
The compatibility of CF is also unnecessary. Different sizes not only allow the little fairies of all sizes to find their own size, but also to meet different capacity needs. Different materials and metal combinations can present different styles. The classic medium-sized leather silver buckle has its own unique style, while the classic medium-sized sheepskin gold buckle looks exquisite and elegant, and the mini-size patent leather color is full of Vitality.
The most durable in the CF series is the leather caviar with silver buckle, the rest of the material or hardware is a little more expensive, Chanel's gold plating is relatively thick, but it will fade after a long time; the sheepskin material looks very textured, but It is also very difficult to care for, it is prone to scratches, and the four corners will be worn. If it is stained with oil or dark liquid, it will leave marks if it is not cleaned up in time.

Chanel rarely lost in China

As one of the brand's highest premium luxury brands, Chanel has been very cautious about image maintenance. Chanel’s act of defending rights, which has always been to fight against fakes, is not as smooth as it is in China.

According to the latest announcement of the Chinese Intellectual Property Court, the French luxury brand Chanel’s infringement lawsuit against Ye Mengzong, a jewelry store owner in Guangzhou, was rejected in April this year after the second trial in April. The reason is that Chanel does not have sufficient evidence to prove the store operated by Ye Mengzong. When selling the goods involved, there are cases where the products involved are similar to the registered trademarks of Chanel, so as to attract consumers and promote products as trademarks. After the Lafayette era! Chanel 2020 early spring series released, these new bags have turned over!

According to the court's public information, Ye Mengzong opened a jewelry store in July 2014, mainly selling Hong Kong jewelry brand Zhou Baifu products. On June 7, 2016, the former Haizhu District Industry and Commerce Bureau received a clue from a company to Ye Mengzong. The shop in operation examined and found that a batch of allegedly infringing goods contained jewellery containing “double C” logo. After the on-site identification, Chanel’s agent believed that the goods constituted an infringement of the exclusive right to use the registered trademark.

On the same day, the former Haizhu District Industrial and Commercial Bureau decided to investigate and deal with the case. On September 30, 2016, the former Haizhu District Industrial and Commercial Bureau made the “Administrative Punishment Decision”, arguing that Ye Mengzong constituted a trademark infringement, fined him 80,000 yuan and confiscated related commodities. Chanel immediately sued Ye Mengzong to Haizhu Court on the grounds of trademark infringement, requesting the court to order Ye Mengzong to compensate for economic losses and other 100,000 yuan.

After the first trial of the Haizhu District People's Court in Guangzhou, Guangdong Province, it was found that Ye Mengzong infringed on the exclusive right to use Chanel's registered trademark, and sentenced Ye Mengzong to compensate Chanel for economic losses of 60,000 yuan, but Ye Mengzong refused to accept the appeal to the Guangzhou Intellectual Property Court.

Ye Mengzong believes that he sells Zhou Baifu brand products, the products sold must be sent to Zhou Baifu after the test is qualified to hang Zhou Baifu's label, the related products do not use the registered trademark of Chanel, and the Chanel agent's on-site identification results do not have credibility. Secondly, a total of 8 products involved, the price is only 6,000 yuan and has not been sold, did not cause Chanel to suffer losses.

The Guangzhou Intellectual Property Court pointed out that the focus of the second-instance dispute in the case was whether the goods sold by Ye Mengzong’s shop infringed the trademark exclusive right of Chanel, that is, whether the shape of the goods could be legally constituted to constitute a violation of the exclusive right to use the registered trademark.

After the Lafayette era! Chanel 2020 early spring series released, these new bags have turned over!

The Chanel 2020 early spring collection was released at the Grand Palais in Paris. The theme of the Chanel show is “Destination CHANEL”. This is the first season of Chanel's early spring vacation series, after the death of Karl Lagerfeld, the successor Virginie Viard as the creative director.

The show setting is still a surprise. Today, the train station of the Beaux-Arts style is built under the dome of the Chanel Palace in Paris. In this series, Virgini inherits the spirit of Gabriel Chanel and Karl Lagerfeld, and with its unique freshness and exquisiteness, based on pure and rigorous luxury and elegance, continues Chanel's story and travel!CHANEL is not selling bags, it is her story.

Virginie Viard is Karl Lagerfeld's closest companion partner and Lagerfeld's right arm. For the past few quarters, Viard has been involved with Lagerfeld in the fashion show.

Chanel 2020 early spring series released

Destination CHANEL

In this big show designed by Viard alone, we are familiar with the elegant knit suit, the fashionable classic Chanel skirt, the continuous two-color ballet shoes, the embroidered petal evening dress and other items. In addition to Chanel's classic black and white color scheme, Viard brought a new "colored" to Chaenl. Bright pink, green, blue, and rich dark brown, Mocha brown contrast, and the use of these colors, let us see the possibility of Chanel rejuvenation.

It is worth mentioning that although Viard has been studying under Lagerfeld for decades, many of the lines and colours in the series are like a natural extension of Lagerfeld's work. But when Viard was appointed creative director of Chanel, Chanel Fashion President Bruno Pavlovsky said: "Viard will continue along the path set by Lagerfeld, but this is not a simple imitation of Karl Lagerfeld."

In this series, Viard's huge bow elements, printed trousers, and printed flowing dresses all indicate that a woman is now designing fashion for Chanel. Bruno Pavlovsk said before the big show: "Virginie is doing very well. Like Karl, she has the ability to intuitively understand new fashion trends. She has a deep understanding of the Connel brand."

Significantly different from Chanel, which was run by Lagerfeld in the past, Chanel, under the leadership of Virginie Viard, is more relaxed in outlines, and the design from a female perspective is softer, adding wearability and comfort. In this series, Viard made a slight change with the silhouette of the sport, and added a casual attitude from a female perspective.

CHANEL is not selling bags, it is her story

Women love Chanel, love her elegant suit, love his sultry perfume, and love her classic chain bag. Love the fascinating atmosphere that she is born with.

Chanel's founder, Gabriel Chanel, when her mother died at the age of 6. Her father left her and her four siblings, and her aunt raised her adult. In 1914, Coco opened two fashion stores, which influenced the later fashion brand Chanel to be officially born. Those who are familiar with Chanel will definitely recognize the classic 2.55, which is a dream bag for many women.

CHANEL 2.55 is closely related to Miss Coco. COCO has lived in an orphanage since childhood, and its double chain is the chain of the key to the orphanage of COCO's childhood. Its fuchsia noble inside is the color of the orphanage administrator uniform clothes. The 2.55 rectangular buckle was named the Miss Lock, which represents COCO forever. People always call him miss coco chanel.

In 1954, Coco returned to France, and in her usual simple and natural style of women, quickly captured a group of Parisian ladies. In 1983, after the death of Chanel, the Chanel Group was replaced by Karl Lagerfeld as the fashion director, but every season, the new product is still based on the Chanel spirit. Will CHANEL's future style be innovated?

Chanel's life is full of legendary, the man she loves and the man who loves her eventually leave, no one is around him, she dedicated her life to work and fashion. When she left, she was still an elegant old lady who fell ill on the workbench.

Men's style, expensive in simple design, has become one of the important figures in the fashion industry in the 20th century. She advocates feminism, giving women the freedom to act without losing their gentleness and elegance. The brand's classic 2.55 handbag originated from Chanel's determination to use thin chains to liberate the hands of women. Her influence on haute couture women has made her one of the 100 most influential people in the 20th century by Time magazine.

CHANEL's anxiety: How to strive for stability?

CHANEL held the 2019 autumn and winter fashion show in the "Big Snow", and the show was a rare and fascinating show in the industry. Karl Lagerfeld's death was only 14 days, leaving the unfinished CHANEL2019 autumn and winter conference. In a sense, it became one of the most important public relations events of CHANEL.

CHANEL2019 autumn and winter show, the high waist line returned, with the classic tweed jackets appearing every season, and the knitwear full of rich winter vacation feeling, the supermodels collectively appeared in front of the Chanel holiday home. This is the most natural brand advertising blockbuster, and it is also the most powerful announcement. The return of the British supermodel Cara Delevingne, and the opening of this show, is undoubtedly a human confession.

Will CHANEL's future style be innovated?

Karl Lagerfeld has been in charge of CHANEL for 36 years. Regardless of how the industry is turbulent, CHANEL has always had the most stable design style. After the death of Karl, many voices in the industry are worried about whether the design style of CHANEL products will change.

In the industry's view, the CHANEL2019 autumn and winter series, there are subtle changes in the details, including the waist line and accessories.

Two new heads, stability is greater than everything?

Since 1983, Karl Lagerfeld has served as the Artistic Director of Fashion Collections and has pushed it to the pinnacle of the luxury goods industry.

In the 15 days of losing Karl Lagerfeld, the fashion media mostly stayed in the memory and nostalgia for the master. However, for the entire fashion industry, Karl Lagerfeld's death in the entire fashion brief, foreshadowed an important turning point.

Karl Lagerfeld is recognized as the "most stable" in the industry. In the luxury industry today, the more radical and irregular, the CHANEL that Karl Lagerfeld is in charge can always be just right.

However, in the post-Karl Lagerfeld era, there are still many problems to be solved by CHANEL, and where will the future go and become the historical mission of the new head.

As early as 2010, the industry continued to report Karl retirement. In an interview with Numero magazine, he said that he signed a CHANEL life contract and will eventually decide who is the most suitable heir. It is worth mentioning that Karl Lagerfeld revealed that Haider Ackermann is the right person. Later, Karl again denied this statement in public.

After the death of Karl Lagerfeld, CHANEL CEO Alain Wertheimer first appointed Virginie Viard, director of the creative department of the boutique department, to work on the Chanel series.